The Power of Excellence

January 29, 2021

 The Importance of Excellence In Our Professional and Personal Lives


Through the generations there has always been continuous change in business, education, technology and as a society in how we think.  Change is a constant part of life.

Yet, with all the vast change some things remain the same as it is part of human nature.

If you talk with an older adult, your parents or grandparents, you would learn of a very different period in history.

Whether it was furniture, clothing or television, things were made to last.  The intention was to purchase something that was well made with enduring quality and value.

The Modern Industry proved to be a turning point in fashion.  The 19th century was an era of refinement. It was a time built around firms and fashion houses run by individual designers. 


In 1906, Paul Poiret established a fashion house that created harem pants and the 

first couturier to launch a perfume called Rosina.


Englishman Charles Worth established the first haute couture fashion house in Paris and designer to create labels for the clothing.


Gabrielle “Coco” Chanel opened a boutique in Deauville, France; revolutionized and democratized women's fashion with tailored suits, chain-belted jerseys, quilted handbags; the most copied fashion designer in history and still is iconic today.


Everything was about worth, produced and serviced with pride. It wasn’t just about the latest and greatest to dazzle the eyes.  Greatness today is being redefined.


As a CEO, president or business owner,  you need to determine as part of your company’s vision and mission statement what the definition of excellence is.    Specifically: in products, service, work culture, leadership and clients.


The definition of excellence is the quality of being outstanding or extremely good.

It is from the mid 14th century of Old French superiority, greatness and distinction in anything.

It also comes from the latin word excellentem (nominative excellens) which means to surpass to rise.


It is a quality that people really appreciate, because it’s so hard to find,  working towards it will increase your confidence and self esteem.    Passion is one of the most important steps to reaching excellence.   Without passion everything is done with only half heart and it will give you only half results.

So unless you have a strong desire to achieve your goal,  you will never be able to turn your dreams into a reality.   Distinction should be at the center of your company’s reason to exist for the customer’s needs.


Here’s why mastery in business is key to success:


It will be an accomplished atmosphere of everyone working towards the same goals, which results in higher productivity, more profits and less stress.


Superior caliber in business begins with you,  the CEO,  president or business owner.

The challenge is putting your vision into action and being able to articulate it, so others can understand it.


Here’s a timeless example of eminence:  ( a trailblazing woman of entrepreneurship) SELF MADE MILLIONAIRE: MADAME C.J. WALKER.  Have you seen the movie or the NETFLIX SERIES? Every time this movie is on cable I watch it because it’s so compelling.  I also have it recorded so I can binge watch it any time. 


If you have never had an opportunity to see this film, definitely find time to watch it from beginning to end.  It’s really a story about– never giving up and overcoming adversities.


The story line is about MADAME C.J. WALKER in an era where women had no rights and were looked at as property of their husbands. She was beaten down by society, personally

dehumanized by the color of her skin, she was in a toxic relationship and not valuing herself.


She worked tirelessly against the clock to create procedures to hack systems. To rethink what really happened she stayed extremely focused on the problem with the result being an amazing miracle of hair care products for black women.  More importantly, she wanted women of color to see their self worth and become creators of their own destiny.


Walker proved to be a marketing magician and indomitable CEO, she offered her clients a lifestyle not just hair care products. Madam C.J. created a strong belief of self care and sufficiency for all women.


The reason we’re still talking about Walker is her unstoppable presence and her success. 


Walker had the foresight to incorporate in 1910 even when she couldn’t attract big-name backers, she invested $10,000 of her own money.  Making herself sole proprietor of the new 

Walker Manufacturing Company, factory, school and distribution hub.


Walker organized her representatives into a national association of sales agents and offered cash incentives to those who promoted her values.


She organized the National Negro Cosmetics Manufacturers Association in 1917. “I am not merely satisfied in making money for myself, Walker said in 1914”. “I am endeavoring to provide employment for hundreds of women of my race”.


Let’s start by asking this question…  Do you have a standard of merit for yourself?


If the standard of greatness is throughout your company, what happens?


There will be customers that buy and will tell other people about the valuable experience. The cycle of new and repeat business will be continuous.  Employees will want to produce superior results for everyone in the organization.


How does the story of Self Made MIllionaire Madam C.J. Walker relate to your vision and how you can turn your own dreams into reality?


I see a single line connecting this brilliant determined person, who struggled doggedly for a life out of poverty, became an activist for black beauty and took pride of her own legitimacy as a woman in business.   


In the face of black male resistance, she went against the status quo as a woman of color, during the worst of the Jim Crow laws to the most successful women of her era.


Visions can be turned into reality by having a “never give up” mindset.  The human spirit is created to do what’s right and live freely. 


Striving for excellence is never easy to do.  Sometimes we never stop to think for a moment that achieving the impossible is actually possible. 


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